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International Business Marketing Global Health Program Summer 2025 June 6-Week Plus Internship

Flight Credit Get a Flight Credit worth up to $1,250 when you apply with code* by June 30, 2024

International Business Marketing

International Business Marketing Course Overview

OVERVIEW

CEA CAPA Partner Institution: CEA CAPA London Center
Location: London, ENGLAND
Primary Subject Area: Marketing
Instruction in: English
Course Code: MKT321LHR
Transcript Source: University of New Haven
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: One 200 level course, or two 100 level courses in Business, Marketing or related discipline

DESCRIPTION

This course will help students develop an understanding of the scope and challenges of marketing in the international context. The course examines how the global dimensions technology, research, capital investment and production impact marketing, distribution and communication networks. The breadth of this course will provide insights into the increasingly interdependent global economic and physical environment and its impact on international marketing. Globalization has led to increasing interdependence. 'Connecting the dots' has thus become essential to the survival and success of businesses, even those not operating in the international arena. By examining these linkages, students will gain an understanding of how companies develop strategic plans that are competitive to survive and succeed in these global markets.

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