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Economics of Soccer
Global Business Consulting Program
Madrid, Spain
Dates: 1/9/27 - 5/21/27
Economics of Soccer
OVERVIEW
CEA CAPA Partner Institution: CEA CAPA Madrid Center
Location: Madrid, SPAIN
Primary Subject Area: Business
Other Subject Area: Economics
Instruction in: English
Course Code: BUS316MAD
Transcript Source: University of New Haven
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: Prior to enrollment, this course requires you to have completed one 200 level course or two 100 level courses in economics, business, or a related field
DESCRIPTION
This course explores the economic foundations of professional football, focusing on how clubs, leagues, and governing bodies generate and manage revenue in a global industry. Students examine key income streams -broadcasting, sponsorship, ticketing, and merchandising - while learning to interpret financial statements, assess profitability, and analyze ownership models, transfer markets, and Financial Fair Play regulations. The course also investigates branding, digital transformation, and fan engagement as drivers of growth and innovation. Field visits to stadiums, clubs, and sports technology centers,, alongside case studies and guest speakers, connect theory with practice and provide real-world insight into the business of soccer.