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CEA CAPA Partner Institution:Anglo-American University
Location:Prague, Czech Republic
Primary Subject Area: Mathematics
Instruction in:English
Transcript Source:Partner Institution
Course Details:Level 300
Recommended Semester Credits:3
Contact Hours:42
Prerequisites:MGT 245 Introduction to Management, MTH 190 Business Mathematics II, MTH 222 Business Statistics
DESCRIPTION
The course presents the quantitative methods used for making managerial decisions emphasizing the application in marketing. The course is aimed to develop critical and analytical approach to decision making, which is particularly important in the current changing, hence uncertain environment. The class points out the typical problems in decision making (drawing on behavioral economics and psychology) to emphasize the importance of analytical and conceptual approach. The class illustrates theoretical models on practical cases and problems, using computer software and applications. The topics covered include: forecasting and statistical analysis, game theory, decision analysis and decision making under uncertainty, network analysis, and introduction to linear programming.