CEA CAPA Partner Institution: ESADE Business School
Location: Barcelona, Spain
Primary Subject Area: Management
Instruction in: English
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 1.5
Contact Hours: 25
DESCRIPTION
The global sports industry, valued at nearly 150 billion USD (Deloitte, 2014), has a high public profile. Yet many fans of teams, leagues, competitions and athletes are unaware of the full scope of the global sports industry and its major drivers of growth and revenue, as well as the professional and investment opportunities provided by the sector. This course aims to provide students with a general overview of the global sports sector, including its main levers and stakeholders, as well as their interrelationship.