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Retail Management
Entrepreneurship & Innovation Program
Barcelona, Spain
Dates: 1/4/23 - 4/29/23
Retail Management
OVERVIEW
CEA CAPA Partner Institution: University of Vic
Location: Barcelona, Spain
Primary Subject Area: Management
Instruction in: English
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
DESCRIPTION
Retailers today must make complex decisions about selecting the appropriate target market and locations, determining what merchandise and services to offer, training and motivating retail employees, and deciding how to price products and present merchandise. The objective of this course is to enrich learners? understanding of retailing. To survive and prosper in the retail jungle, retailers must build a path based on well developed strategic plans and use state-of-the-art information and distribution systems to implement them. Students will observe well established strategic retail frameworks and learn about relevant research encompassing various aspects of retailing. A practical perspective is adopted wherein learners are encouraged to apply concepts and perspectives learned on the course.