University:

Email Address:

Phone Number:

Global Marketing Entrepreneurship & Innovation Program Spring 2023 Semester - Barcelona

Flight Credit Get a Flight Credit worth up to $1,000 when you apply with code* by February 17, 2023

Global Marketing

Global Marketing Course Overview

OVERVIEW

CEA Partner Institution: University of Vic - Central University of Catalonia
Location: Barcelona, Spain
Primary Subject Area: Marketing
Instruction in: English
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45

DESCRIPTION

Marketing is needed to operate nationally, internationally and worldwide. The principles may be the same, but there will be many differences when your company decides to start doing business at a global level.

The people, the language, the culture, the way of life, and various other aspects could become obstacles for company strategy abroad. In order to use your marketing mix effectively in an international context, you need to adapt it completely to each local market.

Global Marketing deals with how to work with consumers, channels, competitors and markets, bearing in mind the win-win principle. It is not just a matter of prices and products. It is much more than this and a good marketing manager has to know how things work.

Summing up, Global Marketing is the process of doing business at a global level, promoting greater sales and customer satisfaction by gaining a better understanding of foreign consumers of goods and services produced by your company.

Receive a $1,000 Flight Credit when you apply by February 17, 2023

Get your flight credit code and access to Passbook in two easy steps. With Passbook, you can track your favorite programs and courses, save flight credits, and watch videos on the destination you're interested in.

Apply Now

Step 1 of 2

Step 2 of 2


*By providing your mobile number, you agree to receive recurring text messages from CEA Study Abroad notifying you of important program deadlines. Message and data rates may apply.

Privacy Policy   |   Mobile Terms   |   Flight Credit Rules

Your flight credit has been added to your Passbook. Apply now or view your Passbook to begin the next step in your journey.

LET'S CHAT