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Global Marketing
OVERVIEW
CEA CAPA Partner Institution: University of Vic - Central University of Catalonia
Location: Barcelona, Spain
Primary Subject Area: Marketing
Instruction in: English
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
DESCRIPTION
Marketing is needed to operate nationally, internationally and worldwide. The principles may be the same, but there will be many differences when your company decides to start doing business at a global level.
The people, the language, the culture, the way of life, and various other aspects could become obstacles for company strategy abroad. In order to use your marketing mix effectively in an international context, you need to adapt it completely to each local market.
Global Marketing deals with how to work with consumers, channels, competitors and markets, bearing in mind the win-win principle. It is not just a matter of prices and products. It is much more than this and a good marketing manager has to know how things work.
Summing up, Global Marketing is the process of doing business at a global level, promoting greater sales and customer satisfaction by gaining a better understanding of foreign consumers of goods and services produced by your company.
The people, the language, the culture, the way of life, and various other aspects could become obstacles for company strategy abroad. In order to use your marketing mix effectively in an international context, you need to adapt it completely to each local market.
Global Marketing deals with how to work with consumers, channels, competitors and markets, bearing in mind the win-win principle. It is not just a matter of prices and products. It is much more than this and a good marketing manager has to know how things work.
Summing up, Global Marketing is the process of doing business at a global level, promoting greater sales and customer satisfaction by gaining a better understanding of foreign consumers of goods and services produced by your company.
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