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Psychology of Communication and Publicity Entrepreneurship & Innovation Program Spring 2020 Semester - Barcelona

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Psychology of Communication and Publicity

Psychology of Communication and Publicity Course Overview


CEA Partner Institution: University of Vic - Central University of Catalonia
Location: Barcelona, Spain
Primary Subject Area: Psychology
Instruction in: English
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45


Theoretical contents:
- Introduction to communication
- Introduction to the psychology of communication
- Cognitive processing of information
- Persuasive communication and creativity
- Oral and textual communication of masses
- Visual communication: power of the images
- Audiovisual communication
- Subliminal messages in mass communication
- Stereotypes in mass communication
- Communication and Digital Advertising

Practical content:
- Introduction to the Communication Plan
- Background and environment analysis and SWOT
- Objectives of communication and segmentation of audiences
- Key messages and creative messages
- Strategies and communication actions
- Production of written and oral pieces
- Production of visual pieces
- Production of audiovisual pieces

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