View All Countries
View All Cities

Featured Programs

Experiential Learning Opportunities

View All Academic Disciplines
View All Career Fields
View All Experiential Learning

Before You Go Abroad

While You're Abroad

After You Return

Login to our University Portal

Psychology of Communication and Publicity

Entrepreneurship & Innovation Program
Barcelona, Spain

Dates: 1/3/20 - 4/25/20

Apply Now
Entrepreneurship & Innovation
BACK TO COURSE LISTINGS

Psychology of Communication and Publicity

Psychology of Communication and Publicity Course Overview

OVERVIEW

CEA CAPA Partner Institution: University of Vic
Location: Barcelona, Spain
Primary Subject Area: Psychology
Instruction in: English
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45

DESCRIPTION

Theoretical contents:
- Introduction to communication
- Introduction to the psychology of communication
- Cognitive processing of information
- Persuasive communication and creativity
- Oral and textual communication of masses
- Visual communication: power of the images
- Audiovisual communication
- Subliminal messages in mass communication
- Stereotypes in mass communication
- Communication and Digital Advertising

Practical content:
- Introduction to the Communication Plan
- Background and environment analysis and SWOT
- Objectives of communication and segmentation of audiences
- Key messages and creative messages
- Strategies and communication actions
- Production of written and oral pieces
- Production of visual pieces
- Production of audiovisual pieces

Get a Flight Credit worth up to $1,500 when you apply with code* by May 15, 2025

Get Your Code