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Social Media in a Business Context
Engineering Program
London, England
Dates: 1/19/19 - 5/18/19
Social Media in a Business Context
OVERVIEW
CEA CAPA Partner Institution: London South Bank University
Location: London, England
Primary Subject Area: Business
Instruction in: English
Transcript Source: TBD
Course Details: Level 300
Recommended Semester Credits: 4
Prerequisites: Completion of 200 level course or equivalent
DESCRIPTION
This module provides a comprehensive understanding of social media in its design, implementation and use in a variety of business contexts. It includes the Social Media Canvas as a tool that determines how social media can be made integral to business strategy and thus aid businesses in achieving their objectives.