CIS Abroad has joined forces with
CEA CAPA Education Abroad
As part of the CEA CAPA Education Abroad family, you'll find even more opportunities with our expanding global network.
Barcelona SAE has joined forces with
CEA CAPA Education Abroad
As part of the CEA CAPA Education Abroad family, you'll find even more opportunities with our expanding global network.
Advertising and Promotion
Engineering Program
London, England
Dates: 1/19/19 - 5/18/19
Advertising and Promotion
OVERVIEW
CEA CAPA Partner Institution: London South Bank University
Location: London, England
Primary Subject Area: Marketing
Instruction in: English
Course Code: BBM_6_APR
Transcript Source: TBD
Course Details: Level 400
Recommended Semester Credits: 4
Prerequisites: Introduction to Marketing
DESCRIPTION
This unit is designed to educate students about the specialist role of advertising and promotion in the business world and to enable them to experience a simulated business assignment in as realistic a manner as is possible. The unit would prove a good introduction for those students wishing to work in the communication industry - such as within an advertising agency, PR company or for a media owner.