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Marketing Strategy & Planning
OVERVIEW
CEA CAPA Partner Institution: London South Bank University
Location: London, England
Primary Subject Area: Marketing
Instruction in: English
Course Code: BBM_6_MSP
Transcript Source: TBD
Course Details: Level 400
Recommended Semester Credits: 4
Prerequisites: Intro to Marketing and Intro to Business Management (or equivalent)
DESCRIPTION
Marketing Strategy & Planning allows students to apply prior marketing learning in a commercial setting to develop a marketing strategy. The unit delivers a thorough understanding of marketing strategy and planning. It encourages the development of strategic thinking through a live case study project, in which students will first plan and conduct research to meet the information needs implied, develop and deliver relevant insight, and then create an actionable marketing strategy with which to achieve the objectives established.
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