CEA Partner Institution: EUSA University Center
Location: Seville, Spain
Primary Subject Area: Marketing
Instruction in: English
Course Details: Level 100
Recommended Semester Credits: 3
Contact Hours: 60
The purpose of this course is to introduce students in the marketing area, applied mainly to tourism. The marketing process involves analyzing the environment, market opportunities, setting marketing objectives, selecting a target market strategy, developing the marketing mix (product, place, promotion, price), implementing the marketing strategy, and evaluating the final results. A marketing-oriented organization focuses on satisfying customer wants and needs while meeting organizational objectives.