Ceremony and Protocol Communication, Media Studies & Tourism Management Program Spring 2017 Semester - Seville

The Protocol and Ceremonial subject will offer the students a comprehensive approach to public relations that will focus on the specific knowledge of the management and organization of events. The development of this course will be based on the necessary concepts that the student would have to interiorice in order to understand the nature of public relations and also will be focused on the techniques and instruments used in the management of situations that will require the knowledge of the application of the set of rules comprising the protocol and ceremonial. In this sense, this subject it is a part of the final year of the degree of Advertising and Public Relations so that the students will acquire a number of specific skills that will facilitate the student's abilities to address the scope of interpersonal and group relationships, both for purposes of academic analysis and professional management.