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CEA CAPA Partner Institution:EUSA University Center
Location:Seville, Spain
Primary Subject Area: Journalism
Instruction in:English
Course Code:5380021EN
Transcript Source:Partner Institution
Course Details:Level 300
Recommended Semester Credits:3
Contact Hours:60
DESCRIPTION
Study of the key aspects of corporate communication and image in the business and institutional spheres: organic and functional structure of departments, communication plan, strategic image definition, corporate identity, vision, mission, audience map, etc.