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Marketing & Sales Management Communication, Journalism & Media Studies Program Fall 2024 Semester - Madrid

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Marketing & Sales Management

Marketing & Sales Management Course Overview


CEA CAPA Partner Institution: Universidad Carlos III de Madrid
Location: Madrid, Spain
Primary Subject Area: Marketing
Other Subject Area: Business
Instruction in: English
Course Code: 13479
Transcript Source: Partner Institution
Course Details: Level 300, 400
Recommended Semester Credits: 3
Contact Hours: 42


Topic 1 - Today's client
Topic 2- Contemporary Sale
Topic 3 - CRM, Sales Technology and Sales Analysis
Topic 4 - Prospecting clients and communicating the message
Topic 5 - Negotiation and closing of the sale
Topic 6 - Organization of the territory
Topic 7 - Recruitment, selection and training
Topic 8 - Motivation and animation of sellers
Topic 9 - Remunerate and evaluate sales
Topic 10 - International sales prospects. Sales ethics issues

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