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The Origins of the Modern Firm Communication, Journalism & Media Studies Program Fall 2021 Semester - Madrid

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The Origins of the Modern Firm

The Origins of the Modern Firm Course Overview

OVERVIEW

CEA CAPA Partner Institution: Universidad Carlos III de Madrid
Location: Madrid, Spain
Primary Subject Area: Business
Instruction in: English
Course Code: 13178
Transcript Source: Partner Institution
Course Details: Level 300, 400
Recommended Semester Credits: 3
Contact Hours: 42

DESCRIPTION

1. Historical overview
2. The rise of big business
3. The emergence of managerial capitalism and the US model
4. The alternative types of firm: Japan
5. Large and dominant? Flexible specialization and industrial districts
6. The alternative types of firm: Europe
7. The alternative types of firm: China
8. Sources of competitive advantage: technological innovation, trademarks, marketing
9. Multinational Enterprises

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