Email Address:

Phone Number:

MKT 430 Strategic Marketing Analysis & Planning Communication & Journalism Program Fall 2021 Semester CEA & AAU Hybrid - Prague

Flight Credit Get a Flight Credit worth up to $350 when you apply with code* by May 6, 2024

MKT 430 Strategic Marketing Analysis & Planning

MKT 430 Strategic Marketing Analysis & Planning Course Overview


CEA CAPA Partner Institution: Anglo-American University
Location: Prague, Czech Republic
Primary Subject Area: Marketing
Instruction in: English
Transcript Source: TBD
Course Details: Level 400
Recommended Semester Credits: 3
Contact Hours: 42
Prerequisites: MKT 328 Consumer Behaviour, MKT 375 Marketing Research


This is the core class for both the Strategic Marketing Analysis & Planning (SMAP), and the Marketing and Communication emphasis study programs. The focus of this course is strategic marketing analysis for making marketing decisions and marketing planning. It, therefore, integrates knowledge acquired in other subjects in marketing (e.g., analysis of consumer behavior, brand management, market research) and business administration subjects (management, finance, and accounting). Students develop analytical skills, acquire a strategic perspective of marketing and learn to comprehend it as an integral part of the overall strategy of a company. Thus, the focus on the course is on the longterm planning and strategic vision of the company and the role of marketing within that. The course emphasizes the role of the strategic marketing plan as the framework for the internal organization of the company?s marketing activities and decisions.

Students will further have an opportunity to put their knowledge into practice by working on a real-world project.

The topics include: Strategic Market Analysis (Strategic GAP Analysis, Porter's Five Forces, PLEESTIC Environmental Analysis, SWOT, GE 9 Cell Model, BCG Matrix, and Ansoff?s Matrix), strategy development, planning and implementation, strategy evaluation and control.

As the course title implies, after successfully completing this course, students will be able to audit, analyze, and create an effective strategic marketing plan for a company.

Receive a $350 Flight Credit when you apply by May 06, 2024

Get your flight credit code and access to Passbook in two easy steps. With Passbook, you can track your favorite programs and courses, save flight credits, and watch videos on the destination you're interested in.

Apply Now

Step 1 of 2

Step 2 of 2

*By providing your mobile number, you agree to receive recurring text messages from CEA CAPA Education Abroad notifying you of important program deadlines. Message and data rates may apply.

Privacy Policy   |   Mobile Terms   |   Flight Credit Rules

Your flight credit has been added to your Passbook. Apply now or view your Passbook to begin the next step in your journey.

Speak with an
Admissions Advisor

Schedule an appointment to speak with a study abroad expert.

Book Appointment