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Creative Thinking in New Product and Service Development CAPA: Global Cities Program Summer 2023 June 6-Week - Sydney

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Creative Thinking in New Product and Service Development

Creative Thinking in New Product and Service Development Course Overview


CEA Partner Institution: CAPA Sydney Center
Location: Sydney, Australia
Primary Subject Area: Business
Instruction in: English
Course Code: SDNY BUSN 3385
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 42
Prerequisites: None


This course will explore the topic of creative thinking in new product and service development. In increasingly competitive global markets, innovation in new product and service development has become a key success factor in delivering growth for the firm. Despite a global push by organizations to foster innovation in new product development, many new product and services continue to fail. This highlights the need for managing the creative and commercialization process in new product and service development to optimize in-market success, across global markets.

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