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New Product Development

CAPA: Global Cities Program
Sydney, Australia

Dates: 1/19/23 - 4/22/23

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CAPA: Global Cities
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New Product Development

New Product Development Course Overview

OVERVIEW

CEA CAPA Partner Institution: CEA CAPA Sydney Center
Location: Sydney, Australia
Primary Subject Area: Business
Instruction in: English
Course Code: SDNY BUSN 3385
Transcript Source: University of Minnesota
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: None

DESCRIPTION

This course will explore the topic of creative thinking in new product and service development. In increasingly competitive global markets, innovation in new product and service development has become a key success factor in delivering growth for the firm. Despite a global push by organizations to foster innovation in new product development, many new product and services continue to fail. This highlights the need for managing the creative and commercialization process in new product and service development to optimize in-market success, across global markets.

Prior to Spring 2024 the course title was: Creative Thinking in New Product and Service Development.

***Course is pending approval from the School of Record.***

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