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Strategic Communication and Social Media: Theory and Practice
CAPA: Global Business Institute Program
London, England
Dates: 9/7/23 - 12/16/23
Strategic Communication and Social Media: Theory and Practice
OVERVIEW
CEA CAPA Partner Institution: CEA CAPA London Center
Location: London, ENGLAND
Primary Subject Area: Communication
Instruction in: English
Course Code: COMM 3328/LNDN 3251
Transcript Source: University of Minnesota
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: None
DESCRIPTION
This course will explore the theory and practice of strategic communication and its implementation through social media platforms. Students will explore traditional and online communication strategies; review theories and principles of strategic communication and social media practices; investigate the effectiveness of messaging strategies employed by individuals and influencers, not-for-profits, and commercial organizations; and work for a real-world client to formulate an overarching communication strategy, inclusive of recommendations for messaging strategies across all platforms.