Topics covered:
Tools for Graphic Design.
Advertising Posters.
Print and Digital Production.
Advertising Photography.
Creative Strategy and Conceptualization.
Advertising Writing.
New Advertising Formats

All of them are taught in the Degree of Advertising and Public Relations belonging to the Faculty of Economics of this University. Art Direction is a subject very close to conceptualization and graphic realization subjects such as Production in Print Media and Tools for Graphic Design, as well as with Advertising Poster.

In the professional framework, the Art Director assumes his functions within the communication sector in companies of different scope. But with a common denominator, establish aesthetic and conceptual parameters in order to transmit a message to certain audiences with a characteristic aim. As a previous step to the development of the professional work of Art Direction, within the professional career it has been historically normal in the communication agency, that the subject has gone through the previous work experience of graphic designer. This usually gives a technical vision that is complemented by the macro vision of the Artistic Direction.

Course will consist of 60hrs of in class work and 90 hrs of independent work outside the classroom.