Contemporary Economic, Social & Political History Business Studies Program Fall 2023 Semester - Alicante

This course studies the behaviour of human societies in the late modern age in order to provide a global and dynamic vision of these societies and to develop in students the ability to analyse and interpret the complex interplay of economic, social and politic phenomena.
To achieve this goal, students must know the most important events that have happened during the contemporary age, particularly in the twentieth century, and its projection into the twenty-first century, that is, analyse the processes of change in the long term and in all its complexity to better understand the present.
The course is included in Module 2. Interaction of the socio-cultural environment and its development in communication and therefore is directly related to the following subjects from this module: Social Structure (FB), in second year; and the electives subjects, in fourth year, Sociology of Culture and Contemporary Art, Psychosocial Processes of Influence and Advertising, and Social and Economic History of Spain. In Module 3. Theory and History of Advertising and Public Relations, the subject is related to History of Advertising (optional in the fourth year). With regard to the Module 8. Economics and Business of Communication Advertising and Public Relations, the subject is related to Introduction to Economics (FB) in the first year. The course also facilitates the acquairement of resources and tools to use in Module 13. Degree Final Project (OB) in the fourth year.

Course will consist of 60hrs of in class work and 90 hrs of independent work outside the classroom.