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Introduction to Technology Management
OVERVIEW
CEA CAPA Partner Institution: Grenoble Ecole de Management
Location: French Alps: Grenoble, France
Primary Subject Area: Management
Instruction in: English
Transcript Source: TBD
Course Details: Level 300
Recommended Semester Credits: 1.25
Contact Hours: 15
DESCRIPTION
Technology is not just computer chips and cellphone apps ? it is the knowledge behind how something works (product) and how to make it (process). Nanotech cancer treatments and iPhones are technology, but so is concrete, crayons, the way McDonalds makes its hamburgers, and the way Amazon fulfills orders. For organizations to be successful, they must know how to manage their technologies in three key arenas:
1) The innovation of new technologies ? how to create new innovations.
2) The production and delivery of new technologies ? how to bring products to market.
3) Capturing value from new technologies ? how make sure that you are the one who profits from your innovation, and how to defend and evolve your technology in the face of imitators, competitors, and new innovations.
1) The innovation of new technologies ? how to create new innovations.
2) The production and delivery of new technologies ? how to bring products to market.
3) Capturing value from new technologies ? how make sure that you are the one who profits from your innovation, and how to defend and evolve your technology in the face of imitators, competitors, and new innovations.
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