University:

Email Address:

Phone Number:

Markets Research Business, Management & Finance Program Spring 2025 Semester - Madrid

Flight Credit Get a Flight Credit worth up to $1,000 when you apply with code* by September 12, 2024

Markets Research

Markets Research Course Overview

OVERVIEW

CEA CAPA Partner Institution: Universidad Carlos III de Madrid
Location: Madrid, Spain
Primary Subject Area: Marketing
Instruction in: English
Course Code: 13185
Transcript Source: Partner Institution
Course Details: Level 300, 400
Recommended Semester Credits: 3
Contact Hours: 42
Prerequisites: Marketing, Statistics I, Statistics II

DESCRIPTION

Topic 1. Introduction to Marketing Research
1.1. The process of Marketing Research
1.2. Classification of Marketing Research Studies
1.3. Problem definition
1.4. Preparing a marketing research report
Topic 2. Exploratory, descriptive and causal research techniques
2.1. Exploratory designs: In-depth interviews, Focus groups and observation
2.2. Descriptive designs: Surveys and panels
2.3. Explicative designs: Experiments and conjoint analysis techniques
Topic 3. Fieldwork and data preparation
3.1. The nature of fieldwork
3.2. Data coding
3.3. Computerized databases
Topic 4. Univariate hypotheses testing
4.1. Frequency
4.2. Tendency
4.3. Dispersion
Topic 5. Bivariate hypotheses testing
5.1. Testing for significant differences
5.2. Testing for association
Topic 6. Multivariate preferences analysis with SPSS
6.1. Multiple regression analysis
6.2. Analysis of variance and covariance (ANOVA, MANOVA, etc.)
Topic 7. Multivariate positioning analysis with SPSS
7.1. Principal components analysis
7.2. Perceptual maps
Topic 8. Multivariate segmentation analysis
8.1. Cluster analysis
8.2. Discriminant analysis

Receive a $1,000 Flight Credit when you apply by September 12, 2024

Get your flight credit code and access to Passbook in two easy steps. With Passbook, you can track your favorite programs and courses, save flight credits, and watch videos on the destination you're interested in.

Apply Now

Step 1 of 2

Step 2 of 2


*By providing your mobile number, you agree to receive recurring text messages from CEA CAPA Education Abroad notifying you of important program deadlines. Message and data rates may apply.

Privacy Policy   |   Mobile Terms   |   Flight Credit Rules

Your flight credit has been added to your Passbook. Apply now or view your Passbook to begin the next step in your journey.

LET'S CHAT