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Organization and Management of Media Enterprises
OVERVIEW
CEA CAPA Partner Institution: Universidad Carlos III de Madrid
Location: Madrid, Spain
Primary Subject Area: Journalism
Instruction in: English
Course Code: 13282
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 42
Prerequisites: Compulsory subjects in first and second degree Journalism
DESCRIPTION
In addition to the conceptual framework and contrast it mustacquire knowledge of topics such as history and development ofmedia companies, the structure of media companies,organization, management principles and their applications,information markets, information products marketing andmarketing management structure (income and expenditure), themultimedia group organization, strategic management of media companies, among others.
The program consists of the following learning units:
Unit I: Concept and fundamentals of the informative company
Unit II: Strategic planning. Basic principles and stages
Unit III: Legal framework for information companies
Unit IV. Audiences
Unit V: The information market
Unit VI. Marketing of the information product
Unit VII: Resource management in information companies
Unit VIII: The business model of information companies
Unit IX: Financing of information companies. Trends
The program consists of the following learning units:
Unit I: Concept and fundamentals of the informative company
Unit II: Strategic planning. Basic principles and stages
Unit III: Legal framework for information companies
Unit IV. Audiences
Unit V: The information market
Unit VI. Marketing of the information product
Unit VII: Resource management in information companies
Unit VIII: The business model of information companies
Unit IX: Financing of information companies. Trends
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