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Marketing Business, Management & Finance Program Fall 2023 Semester - Madrid

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Marketing

Marketing Course Overview

OVERVIEW

CEA CAPA Partner Institution: Universidad Carlos III de Madrid
Location: Madrid, Spain
Primary Subject Area: Marketing
Instruction in: English
Course Code: 13167
Transcript Source: Partner Institution
Course Details: Level 200, 300
Recommended Semester Credits: 3
Contact Hours: 42
Prerequisites: Statistics I and II, Microeconomics, Essentials of Business WARNING: International exchange students with little background on these subjects will have difficulties to pass, and they are adviced not to enroll in the marketing subject.

DESCRIPTION

TOPIC 1. MARKETING INTRODUCTION
TOPIC 2. MARKET RESEARCH I
TOPIC 3. MARKET RESEARCH II
TOPIC 4. CONSUMER BEHAVIOR
TOPIC 5. METRICS AND MODELS
TOPIC 6. MARKETING STRATEGY

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