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New Trends in Media Business, Management & Finance Program Fall 2021 Semester - Madrid

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New Trends in Media

New Trends in Media Course Overview

OVERVIEW

CEA CAPA Partner Institution: Universidad Carlos III de Madrid
Location: Madrid, Spain
Primary Subject Area: Media Studies
Instruction in: English
Course Code: 13561
Transcript Source: Partner Institution
Course Details: Level 300, 400
Recommended Semester Credits: 1.5
Contact Hours: 21

DESCRIPTION

1. Introduction. Mapping new trends in media
2. New trends and aesthetics: digital film, radio & TV
3. Convergence culture
4. Political economy of digital media
5. Measuring audiences & big data
6. Participatory culture: from prosumers to activism

To illustrate the different themes, case studies of different audiovisual industries will be used, with emphasis on those that are introducing particularly significant elements of innovation in their synergies with different media (video games, music industry, online audio-visual creation)

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