Email Address:

Phone Number:

MKT 342 E-Business Business, Liberal Arts & Social Sciences Program Summer 2022 June 9-Week 2 Course - Prague

Flight Credit Get a Flight Credit worth up to $500 when you apply with code* by May 5, 2023

MKT 342 E-Business

MKT 342 E-Business Course Overview


CEA Partner Institution: Anglo-American University
Location: Prague, Czech Republic
Primary Subject Area: Marketing
Instruction in: English
Course Code: MKT 342
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 42
Prerequisites: MKT 248 Intro to Marketing


This advanced course provides a comprehensive up-to-date understanding of the theoretical and practical aspects of utilizing the latest agile methodology, framework, and approaches to successfully undertake business. A basic understanding of business and marketing concepts, strategies, and tactics, as well as terminology is, therefore, assumed. The course includes a review of processes as well as current and future trends and directions, including Agile, Design Thinking and Design Sprint. The course follows the business model methodology to provide the context for the necessary professional discussions. Throughout the course there are practical exercises to evaluate the student's understanding of how methodology enables organizations to operate efficiently and gain a competitive advantage. A final team project, which is developed by the students throughout the course, will be presented at the end of the course to demonstrate the student's mastery of the topics presented.

Receive a $500 Flight Credit when you apply by May 05, 2023

Get your flight credit code and access to Passbook in two easy steps. With Passbook, you can track your favorite programs and courses, save flight credits, and watch videos on the destination you're interested in.

Apply Now

Step 1 of 2

Step 2 of 2

*By providing your mobile number, you agree to receive recurring text messages from CEA Study Abroad notifying you of important program deadlines. Message and data rates may apply.

Privacy Policy   |   Mobile Terms   |   Flight Credit Rules

Your flight credit has been added to your Passbook. Apply now or view your Passbook to begin the next step in your journey.