Email Address:

Phone Number:

MKT 303 Advanced Digital Marketing Business, Liberal Arts & Social Sciences Program Summer 2022 June 9-Week 2 Course - Prague

Flight Credit Get a Flight Credit worth up to $500 when you apply with code* by May 5, 2023

MKT 303 Advanced Digital Marketing

MKT 303 Advanced Digital Marketing Course Overview


CEA Partner Institution: Anglo-American University
Location: Prague, Czech Republic
Primary Subject Area: Marketing
Instruction in: English
Course Code: MKT 303
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 42


This advanced course addresses the practical and creative side of one of the most fast-changing aspects of modern marketing. Through a mix of practical examples, and theory and practice, students will learn how to best employ digital marketing in today's complex business world. Students must demonstrate knowledge of core marketing functions as well as marketing planning, idea generation and creative expression, basic digital marketing (having successfully taken Intro. To Digital Marketing), and marketing communications (having successfully taken Marketing Communications).

Building on marketing theory and concepts from previous courses, students will learn how to work within real world constraints. This class should include projects run in cooperation with partner organizations of AAU.

Upon successful completion of this course, students will know how to create and run an effective digital marketing campaign. Every student will come into contact with digital marketing in their life and understanding this area of marketing will be to their benefit even though they may not use it directly in their work. The consistency of consumer response to successful digital marketing will be explored through the examination of various groundbreaking campaigns, past and present. Furthermore, new trends within the area of digital marketing will be assessed through specific case study analysis, real-life marketing applications, and guest speakers.

Receive a $500 Flight Credit when you apply by May 05, 2023

Get your flight credit code and access to Passbook in two easy steps. With Passbook, you can track your favorite programs and courses, save flight credits, and watch videos on the destination you're interested in.

Apply Now

Step 1 of 2

Step 2 of 2

*By providing your mobile number, you agree to receive recurring text messages from CEA Study Abroad notifying you of important program deadlines. Message and data rates may apply.

Privacy Policy   |   Mobile Terms   |   Flight Credit Rules

Your flight credit has been added to your Passbook. Apply now or view your Passbook to begin the next step in your journey.