University:

Email Address:

Phone Number:

MKT 341 Creative Advertising Business, Liberal Arts & Social Sciences Program Summer 2019 June 9-Week 2 Course - Prague

Flight Credit Get a Flight Credit worth up to $1,000 when you apply with code* by February 17, 2023

MKT 341 Creative Advertising

MKT 341 Creative Advertising Course Overview

OVERVIEW

CEA Partner Institution: Anglo-American University
Location: Prague, Czech Republic
Primary Subject Area: Marketing
Instruction in: English
Course Code: MKT 341
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 42

DESCRIPTION

This course will focus primarily on giving students practical, hands-on experience of advertising projects which will simulate, as much as possible, real advertising agency scenarios.

The course will be divided into two parts: the theoretical part, framing the practical experience within marketing and advertising strategy, and a practical part which will allow students to work on real-life projects under the guidance of a creative director with many years of experience in the advertising business. Students will learn how a real advertising agency operates and the step-by-step process of developing advertising campaigns from writing a creative brief to the final creative proposal and selling it to a client and, then, what happens next. Although primarily designed for marketing students, the course will be open to any student interested in advertising or wanting to learn more about how creativity helps to communicate effectively. Apart from marketing and business studies students, it could also be a cross-school course for students of Humanities, majoring in Journalism or the Arts.

The course will focus on the importance of harnessing strategic creative thinking to meet marketing objectives.

Receive a $1,000 Flight Credit when you apply by February 17, 2023

Get your flight credit code and access to Passbook in two easy steps. With Passbook, you can track your favorite programs and courses, save flight credits, and watch videos on the destination you're interested in.

Apply Now

Step 1 of 2

Step 2 of 2


*By providing your mobile number, you agree to receive recurring text messages from CEA Study Abroad notifying you of important program deadlines. Message and data rates may apply.

Privacy Policy   |   Mobile Terms   |   Flight Credit Rules

Your flight credit has been added to your Passbook. Apply now or view your Passbook to begin the next step in your journey.

LET'S CHAT