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Advertising & PR of Spanish Food Products
Business, Design & Innovation Program
Barcelona, Spain
Dates: early Jan 2028 - late Apr 2028
Advertising & PR of Spanish Food Products
OVERVIEW
CEA CAPA Partner Institution: CEA CAPA Barcelona Center
Location: Barcelona, Spain
Primary Subject Area: Marketing
Other Subject Area: Communication
Instruction in: English
Course Code: MKT315BCN
Transcript Source: University of New Haven
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: Prior to enrollment, this course requires you to have completed one 200 level course or two 100 level courses in marketing, communications, or a related field
DESCRIPTION
This course examines the structure of Spain?s food and gourmet industries and the marketing and communication strategies used within this sector. Students analyze how historical, cultural, economic, and regional factors shape food production and distribution in Spain, with particular attention to Catalonia. The course introduces principles of integrated marketing communications, including branding, advertising, public relations, and digital media, and evaluates how these tools are applied by Spanish food companies. Through case studies, students assess how gourmet products are positioned in domestic and international markets and how cultural identity and storytelling support global brand development within the food industry.