Claim up to $1,250 in flight credits!
Get up to $1,250 in flight credits or grants toward study or internship programs abroad when you apply by June 30, 2026. See our Official Rules for full details.
Psychology of Communication and Publicity
Business, Design & Innovation Program
Barcelona, Spain
Dates: 1/7/27 - 4/30/27
Psychology of Communication and Publicity
OVERVIEW
CEA CAPA Partner Institution: University of Vic
Location: Barcelona, Spain
Primary Subject Area: Psychology
Instruction in: English
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
DESCRIPTION
Theoretical contents:
- Introduction to communication
- Introduction to the psychology of communication
- Cognitive processing of information
- Persuasive communication and creativity
- Oral and textual communication of masses
- Visual communication: power of the images
- Audiovisual communication
- Subliminal messages in mass communication
- Stereotypes in mass communication
- Communication and Digital Advertising
Practical content:
- Introduction to the Communication Plan
- Background and environment analysis and SWOT
- Objectives of communication and segmentation of audiences
- Key messages and creative messages
- Strategies and communication actions
- Production of written and oral pieces
- Production of visual pieces
- Production of audiovisual pieces
- Introduction to communication
- Introduction to the psychology of communication
- Cognitive processing of information
- Persuasive communication and creativity
- Oral and textual communication of masses
- Visual communication: power of the images
- Audiovisual communication
- Subliminal messages in mass communication
- Stereotypes in mass communication
- Communication and Digital Advertising
Practical content:
- Introduction to the Communication Plan
- Background and environment analysis and SWOT
- Objectives of communication and segmentation of audiences
- Key messages and creative messages
- Strategies and communication actions
- Production of written and oral pieces
- Production of visual pieces
- Production of audiovisual pieces