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Psychology of Communication and Publicity Course Overview
OVERVIEW
CEA CAPA Partner Institution: University of Vic
Location: Barcelona, Spain
Primary Subject Area: Psychology
Instruction in: English
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
DESCRIPTION
Theoretical contents: - Introduction to communication - Introduction to the psychology of communication - Cognitive processing of information - Persuasive communication and creativity - Oral and textual communication of masses - Visual communication: power of the images - Audiovisual communication - Subliminal messages in mass communication - Stereotypes in mass communication - Communication and Digital Advertising
Practical content: - Introduction to the Communication Plan - Background and environment analysis and SWOT - Objectives of communication and segmentation of audiences - Key messages and creative messages - Strategies and communication actions - Production of written and oral pieces - Production of visual pieces - Production of audiovisual pieces
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