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Global Advertising and Public Relations Management
Business, Design & Innovation Program
Barcelona, Spain
Dates: 1/3/25 - 4/26/25
Global Advertising and Public Relations Management
OVERVIEW
CEA CAPA Partner Institution: University of Vic
Location: Barcelona, Spain
Primary Subject Area: Management
Instruction in: English
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
DESCRIPTION
Nowadays, brands must consider the global context and the need to adapt their messages and media markets to specific cultural and social contexts, transcending geographical boundaries. During this course, we will work with the most important management tools and strategies used in the fields of advertising and PR, considering the global context, the brand and its publics.