BUS 4407 International Marketing
Business, Communications & Liberal Arts Program
French Riviera, France
Dates: 1/3/24 - 4/20/24
BUS 4407 International Marketing
OVERVIEW
CEA CAPA Partner Institution: SKEMA Business School
Location: French Riviera: Antibes, France
Primary Subject Area: Marketing
Other Subject Area: Business
Instruction in: English
Course Code: BUS 4407
Transcript Source: Partner Institution
Course Details: Level 400
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: BUS 3601 Marketing Principles
DESCRIPTION
The course is about marketing in an international environment when the customer is a consumer. The course will be illustrated with practical examples and cases from real business situations.