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BUS 4407 International Marketing Business, Communications & Liberal Arts Program Spring 2020 Semester - French Riviera

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BUS 4407 International Marketing

BUS 4407 International Marketing Course Overview

OVERVIEW

CEA CAPA Partner Institution: SKEMA Business School
Location: French Riviera: Antibes, France
Primary Subject Area: Marketing
Other Subject Area: Business
Instruction in: English
Course Code: BUS 4407
Transcript Source: Partner Institution
Course Details: Level 400
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: BUS 3601 Marketing Principles

DESCRIPTION

The course is about marketing in an international environment when the customer is a consumer. The course will be illustrated with practical examples and cases from real business situations.

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