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BUS 3810 Intellectual Property and Ethical Marketing Business, Communications & Liberal Arts Program Fall 2020 Semester - French Riviera

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BUS 3810 Intellectual Property and Ethical Marketing

BUS 3810 Intellectual Property and Ethical Marketing Course Overview

OVERVIEW

CEA Partner Institution: SKEMA Business School
Location: French Riviera: Antibes, France
Primary Subject Area: Business
Instruction in: English
Course Code: BUS 3810
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: Business Law

DESCRIPTION

The course aims to inform students about the different rules on intellectual property for companies and private individuals who sell their products on the market or on the internet. Topics include: How global companies can develop core ethical business codes, intellectual property and copyright, patents, trademarks, designs and logos, Creative commons, advertising practices, IP infringements and intellectual property crime, fair use and fair dealing a cultural perspective

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