Marketing for the 21st Century Business & Technology Program Fall 2019 Semester - London

This unit is intended to approach marketing from a current, up-to-date thinking and future perspective. Enormous and rapid changes are constantly occurring in today?s marketing society. The internet and technology are known drivers of this change but they are not alone. New thinking, political, social and economic drivers, increased self-reliance and increasing ?self service?, organisational re-structuring and globalisation, social marketing, ethics, and sustainability, as well as many other factors only now becoming apparent, are all impacting on marketing in numerous ways. New writers, new concepts, new frameworks are emerging which may influence the whole precept of marketing. The unit exposes students to some of the newest current thinking through a range of internal and external speakers enabling a wider view of the subject area and mechanisms for assessing the future prospects of the discipline.