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International Marketing
OVERVIEW
CEA Partner Institution: CEA Rome Center
Location: Rome, Italy
Primary Subject Area: Marketing
Other Subject Area: Business
Instruction in: English
Course Code: MKT320FCO
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
DESCRIPTION
This course provides students with an introduction to the theory and practice of international marketing. This course will focus on global marketing concepts that are based on two important premises; that cultural differences have a critical impact on marketing; and that each foreign market requires a marketing strategy adapted to its specific cultural character and circumstances.
The goal of this course is to develop theoretical knowledge, case-work experience, and personal cultural sensitivity that will enhance the ability to analyze and understand the varied challenges marketing managers face. Reaching this goal should empower students to generate, implement and evaluate effective marketing strategies for the global business needs of tomorrow.
The goal of this course is to develop theoretical knowledge, case-work experience, and personal cultural sensitivity that will enhance the ability to analyze and understand the varied challenges marketing managers face. Reaching this goal should empower students to generate, implement and evaluate effective marketing strategies for the global business needs of tomorrow.
