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Media Use in Organizational Contexts - Period 5+6 Business & Economics Program Spring 2025 Semester - Extended - Amsterdam

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Media Use in Organizational Contexts - Period 5+6

Media Use in Organizational Contexts - Period 5+6 Course Overview

OVERVIEW

CEA CAPA Partner Institution: Vrije Universiteit Amsterdam
Location: Amsterdam, Netherlands
Primary Subject Area: Communication
Instruction in: English
Course Code: L_AABACIW113
Transcript Source: Partner Institution
Course Details: Level 100
Recommended Semester Credits: 3
Contact Hours: 84

DESCRIPTION

In this course, students will investigate how people in organizations use different modes of (online) communication to communicate internally, or externally with stakeholder groups (for example, customers). Making use of ethnographic research methods, students will explore how (online) media are being used within organizations (to communicate with colleagues) and towards stakeholders. Questions concerning positive and negative consequences of (online) media use will be addressed. The common denominator is that students will study these phenomena in actual organizations, by approaching actual participants involved, and by making use of ethnographic research methods such as observations and interviews.

Because research topics will vary, research literature may vary as well. Students will be encouraged to find relevant literature themselves. General theoretical background will be provided in a variety of approaches, but will contain introductions in computer-mediated communication theories and ethnographic field work.

Contact hours listed under a course description may vary due to the combination of lecture-based and independent work required for each course therefore, CEA's recommended credits are based on the ECTS credits assigned by VU Amsterdam. 1 ECTS equals 28 contact hours assigned by VU Amsterdam.

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