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Designing Interventions in Business and Society - Period 3
OVERVIEW
CEA CAPA Partner Institution:Vrije Universiteit Amsterdam
Location:Amsterdam, Netherlands
Primary Subject Area: Business
Instruction in:English
Course Code:E_MFDM_DIBS
Transcript Source:Partner Institution
Course Details:Level 300
Recommended Semester Credits:3
Contact Hours:84
DESCRIPTION
This integrative project is the capstone course of the minor “Understanding and Influencing Decisions in Business and Society”. The course evolves around the use of theories, tactics and insights in consumer behavior, nudging, leadership and negotiations to design interventions that ultimately could make people more happy.
After a brief introduction in which you get acquainted with some of the methods for designing interventions, you start working on an intervention that addresses one of the real-world challenges that will be selected for this course. In this project, you will touch upon (1) design, (2) implementation, and (3) testing/evaluation phases by the development of an action plan. Because this is an integrative course, your intervention will be a multi-disciplinary project, combining for example the insights on leadership with those on judgment and decision making, or combining nudges with negotiation skills. You will work in teams, and present your interventions, which will be judged on both academic and managerial quality.
In the other courses of the minor you have acquired a lot of knowledge on strategies how people can be influenced. As influencing people is surrounded with ethical dillema's we will also give attention to the ethical aspects of such tactics.