This course focuses on the question how emerging digital technologies can play a role in supporting organizations? value creating activities. Based on the knowledge gained in the first four courses of this minor, students will devise strategic advise around the creation and introduction of a digital innovation. The course explores properties of digital technology, different types of digital innovations, implications for organizaings, and emerging theoretical perspectives on product strategy and marketing.

Vrije Universiteit Amsterdam (VU Amsterdam) awards credits based on the ECTS system. Contact hours listed under a course description may vary due to the combination of lecture-based and independent work required for each course therefore, CEA's recommended credits are based on the ECTS credits assigned by VU Amsterdam. 1 ECTS equals 28 contact hours assigned by VU Amsterdam.