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BUS 325 International Marketing
Arts & Sciences Program
Seville, Spain
Dates: 9/6/23 - 5/17/24
BUS 325 International Marketing
OVERVIEW
CEA CAPA Partner Institution: Pablo de Olavide University
Location: Seville, Spain
Primary Subject Area: Business
Other Subject Area: Marketing
Instruction in: Spanish
Course Code: BUS 325
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
DESCRIPTION
An introduction to international marketing. Topics include analytical techniques used in international market research, determining prices and distribution channels in an international context, marketing across linguistic and cultural borders.