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BUS 325 International Marketing Arts & Sciences Program 2023/2024 Year CEA & UPO Hybrid - Seville

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BUS 325 International Marketing

BUS 325 International Marketing Course Overview

OVERVIEW

CEA Partner Institution: Pablo de Olavide University
Location: Seville, Spain
Primary Subject Area: Business
Other Subject Area: Marketing, Spanish Language & Literature
Instruction in: Spanish
Course Code: BUS 325
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45

DESCRIPTION

An introduction to international marketing. Topics include analytical techniques used in international market research, determining prices and distribution channels in an international context, marketing across linguistic and cultural borders.

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