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CEA CAPA Partner Institution:CEA CAPA Seville Center
Location:Seville, Spain
Primary Subject Area: Business
Instruction in:English
Course Code:BUS320SVQ
Transcript Source:University of New Haven
Course Details:Level 300
Recommended Semester Credits:3
Contact Hours:45
Prerequisites:One 200 Level course or two 100 level business courses
DESCRIPTION
This course analyzes both the internal business practices of international firms and external global environments in which they operate.
Students will explore key factors shaping international business, including trade patterns, global finance, competitive markets, cultural and political systems, cross-cultural management and marketing, and the ethical and economic challenges of operating in global markets.
Drawing from real-life case studies and present examples, this course analyzes specific business practices related to distinct cultures in order to demonstrate how different national business cultures have adapted to, and have sometimes reinvented themselves within, the structural reality of globalization.