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Global Culture and Marketing of Football Club Barcelona
OVERVIEW
CEA CAPA Partner Institution: Pompeu Fabra University
Location: Barcelona, Spain
Primary Subject Area: Cultural Studies
Other Subject Area: Marketing
Instruction in: English
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
DESCRIPTION
European football (soccer) has become a major cultural vehicle in the global world, both in terms of economical impact and social influence. This course focuses on how this sport shapes the social, economical and cultural realms, and tries to interpret the different links between the game itself and the dimensions surrounding it: media coverage, aesthetic value, political targeting, public and corporate policies... In that context, FC Barcelona remains a unique case, studied in business schools as an example of global market branding, while passionately lived by millions of fans all over the world. Moreover, Barcelona city offers a privileged standpoint to better understand football as a growing issue within contemporary culture.
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