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Marketing Advanced Argentine Immersion Program Spring 2023 Semester - Buenos Aires

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Marketing

Marketing Course Overview

OVERVIEW

CEA Partner Institution: Universidad de Belgrano
Location: Buenos Aires, Argentina
Primary Subject Area: Marketing
Instruction in: Spanish
Course Details: Level 200
Recommended Semester Credits: 3
Contact Hours: 60

DESCRIPTION

Son objetivos generales de la asignatura (i) capacitar a los estudiantes acerca de las modernas teorías de comercialización que rigen los mercados competitivos e integrar la gestión comercial de la empresa al resto de las funciones de la organización, desde el enfoque del profesional de la publicidad.

Serán objetivos específicos:

- Comprender sobre los distintos procedimientos y métodos aplicados a la investigación de los mercados;
- Conocer las pautas de comportamiento de los consumidores;
- Desarrollar las capacidades para segmentar mercados, definir mercados-meta y lograr posicionamiento de productos, servicios, marcas o empresas;
- Conocer las distintas estrategias de producto, fijación de precios y las más modernas técnicas de ventas;
- Entender el funcionamiento y la importancia de la logística comercial y los canales de distribución; y
- Entender las estrategias de comunicación y conocer las herramientas desde el punto de vista del profesional del marketing y las ventas

The University of Belgrano utilizes a 45-minute contact hour whereas the United States higher education system utilizes a 50-minute contact hour. All University of Belgrano courses represent the 45 contact hour amount and an estimated US credit calculation based on the contact hours. Each University of Belgrano transcript will include the number of hours per week and the weeks in the semester, so US universities may calculate the appropriate number of US credits for students.

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