Florence Fashion Marketing Students Visit Pitti Trade Fair

At Pitti Filati we also learned about various approaches to selling fabric. One technique, such as that described above, is to focus on originality, to create a display unlike anyone else’s.  Another is to highlight  how the product is made, as seen for instance in a large section advertising materials made from all natural dyes, certain to have appealed to textile manufacturers eager to tap into the currently very popular Eco-friendly market.

The purpose of a fashion industry trade show is to bring vendors and potential buyers together in one area so they can easily compare and view products at once, often with a unifying theme or themes.  One major theme of this edition of Pitti was Eco-friendly material, as seen in many earth-based tones and colors present.  The more prestigious exhibitors were working and making deals in a much more private setting, out of sight from most of the general public. Together with the trade show was a vintage market, an important event was connected to Pitti Filati. While the trade show was designed for companies to buy in bulk, the vintage market allowed visitors to do some personal shopping while in Florence.