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Study + Intern

Marketing and Distribution Channels

Study + Internship in Barcelona Program
Barcelona, Spain

Dates: 1/10/24 - 4/27/24

Apply Now
Study + Internship in Barcelona
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Marketing and Distribution Channels

Marketing and Distribution Channels Course Overview

OVERVIEW

CEA CAPA Partner Institution: CEA CAPA Barcelona Center
Location: Barcelona, Spain
Primary Subject Area: Business
Instruction in: English
Course Code: BUSN 3375/BCLA 4061
Transcript Source: University of Minnesota
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45

DESCRIPTION

This course will explore the fact that today, most brands make their offerings available through multiple distribution channels and demonstrate how a brands channel strategy may also act as a key differentiator. Students will develop an understanding of how brands can distinguish themselves competitively while taking multichannel marketing, managing of channel conflict, disintermediation, and push vs. pull marketing efforts in the channel into consideration.

Get a Flight Credit worth up to $1,500 when you apply with code* by May 15, 2025

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