Study + Intern

Advertising and Society

Study + Internship in Barcelona Program
Barcelona, Spain

Dates: 1/10/24 - 4/27/24

Study + Internship in Barcelona

Advertising and Society

Advertising and Society Course Overview

OVERVIEW

CEA CAPA Partner Institution: CEA CAPA Barcelona Center
Location: Barcelona, Spain
Primary Subject Area: Communication
Instruction in: English
Course Code: COMM 3362/BCLA 3004
Transcript Source: University of Minnesota
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45

DESCRIPTION

This course will introduce students to the dynamic relationship between advertising and society. Students will develop an understanding of the fundamentals of how advertising works; discuss the many ways in which our behaviors and attitudes as human beings can be influenced and impacted (both positively and negatively) by advertising; explore various criticisms of advertising; and apply critical thinking skills in the analysis of selected examples of advertising.


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