Email Address:

Phone Number:

Liberal Arts, Business & Sciences
Spring 2017 Semester Alicante

Flight Voucher $1,000 Flight Voucher when you apply with code by August 06, 2020

Course Overview


Strategic Marketing

Strategic Marketing Course Overview


CEA Partner Institution: University of Alicante
Location: Alicante, Spain
Primary Subject Area: Marketing
Instruction in: English
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 60


This subject allows the improvement of the students' knowledge in the area of marketing and market research in order to build their marketing basis of those who decide to dig on this discipline through the optional subjects of the four year (International Marketing, Communication Marketing, Commercial Distribution, and Sales Management). Through this subject, the student becomes familiar with marketing from a firm management perspective, ie, as a way of thinking and as operational management of tools and procedures. To do this, the methodology enables to successfully strategize, implement and control the marketing plan. The aim of this subject is to give students the necessary skills to allow them to work in management positions in order to implement strategic marketing plans to guide for commercial practices of the firm in the long term.

Course will consist of 60hrs of in class work and 90 hrs of independent work outside the classroom.

Receive a $1,000 Flight Voucher when you apply by August 06, 2020

Get your flight voucher code and access to Passbook in two easy steps. With Passbook, you can track your favorite programs and courses, save flight vouchers, and watch videos on the destination you're interested in.

Apply Now

Step 1 of 2

Step 2 of 2

*By providing your mobile number, you agree to receive recurring text messages from CEA Study Abroad notifying you of important program deadlines. Message and data rates may apply.

Privacy Policy   |   Mobile Terms   |   Voucher Rules

Your flight voucher has been added to your Passbook. Apply now or view your Passbook to begin the next step in your journey.